Sunday, March 4, 2012

It's daylight ratings time.

The change in syndication ratings lately is literally like night and day.

In the first week of ratings since the clocks were turned back for daylight-saving time (the week ending Nov. 7), ratings for a number of syndicated shows hit season highs, according to Nielsen National Syndication Service figures, while many others were up strongly over the week before.

That's to be expected, says Dick, Kurlander, vice president and director of programming for Petry Television, because the darker and colder it gets, the more people there are who head indoors and turn on the tube.

"HUT [homes using television] levels go up in late October and continue to …

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